1. Introduction

OBS Group Inc. ("we," "us," "our") is committed to providing transparency about how we use cookies and similar technologies on our website, https://obsgroup.tech (the "Site"). This Cookie Policy explains what cookies are, how we use them, the types of cookies we utilize, and your options to control them. It also details how we work with third parties and ensure compliance with relevant regulations.

By continuing to use our Site, you agree to the use of cookies as described in this policy. If you do not agree, you can adjust your browser settings or refrain from using our Site.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, smartphone, or tablet) when you visit a website. Cookies help websites recognize your device, improve functionality, enhance user experience, and provide insights for analytics and marketing purposes. These files enable us to store preferences, track user behavior, and ensure a seamless browsing experience.

3. Types of Cookies We Use

We use the following categories of cookies to enhance your experience on our Site:

A. Essential Cookies

• Necessary for the operation of our Site.

• Enable core functionalities such as security, network management, and accessibility.

• Examples: Session cookies to maintain your login state, cookies to secure transactions.

B. Performance Cookies

• Collect information about how you interact with our Site.

• Help us improve functionality and optimize user experience.

• Examples: Analytics cookies to track page visits, time spent on the Site, and navigation paths.

C. Functional Cookies

• Allow our Site to remember your preferences and choices.

• Enhance user experience by providing personalized features.

• Examples: Language preferences, saved login details, and custom interface settings.

D. Targeting/Advertising Cookies

• Used to deliver relevant advertisements to you.

• Track browsing habits across websites to build a profile of your interests.

• Examples: Cookies from third-party advertisers or retargeting services to display relevant ads based on your preferences.

E. Social Media Cookies

• Enable sharing of content via social media platforms.

• Collect information on interactions with social media widgets or buttons embedded on the Site.

• Examples: Facebook Like buttons, Twitter widgets, and LinkedIn sharing tools.

4. Third-Party Cookies

We partner with third-party services to enhance the functionality and analytics of our Site. These third-party cookies may collect information about your online activities across different websites. These cookies are governed by their respective privacy policies. Some third-party providers we collaborate with include:

• Google Analytics: For tracking and reporting website traffic and user behavior. Learn more at Google’s Privacy Policy.

• Facebook Pixel: For creating targeted advertising campaigns and measuring their effectiveness. More details are available here.

• LinkedIn Insights: For analytics and conversion tracking on LinkedIn. Learn more here.

• Hotjar: To analyze user behavior on our Site and enhance user experience. Details can be found here.

5. How We Use Cookies

We use cookies for the following purposes:

• Service Delivery: To provide and enhance our products and services.

• User Preferences: To store your preferences, such as language or region settings.

• Performance Monitoring: To analyze Site usage and identify areas for improvement.

• Personalization: To offer tailored content, recommendations, and advertisements.

• Security: To protect user accounts and ensure the integrity of transactions.

• Compliance: To ensure adherence to regulatory and legal requirements.

6. Managing Cookies

You have control over the use of cookies and can manage your preferences as follows:

A. Browser Settings

• Most web browsers allow you to view, manage, and delete cookies. Instructions for popular browsers include:

  • Chrome: Manage cookies.

  • Firefox: Enable and disable cookies.

  • Safari: Manage cookies and website data.

  • Edge: Delete cookies in Microsoft Edge.

B. Opt-Out Tools

• Use dedicated tools to manage cookies:

  • Google Analytics Opt-Out: Download here.

  • Network Advertising Initiative: Opt-out page.

C. Cookie Management Tools on Our Site

• Our Site includes a cookie management tool where you can update your preferences or withdraw consent at any time.

7. Consent for Cookies

When you first visit our Site, you will see a cookie consent banner. By clicking “Accept” or continuing to browse, you consent to the use of cookies. You can modify your consent at any time through your browser or our cookie management tool.

8. Data Collected Through Cookies

Cookies may collect the following types of data:

• IP Address: To determine approximate location and improve Site performance.

• Device Information: Details about your browser, operating system, and device type.

• Browsing Behavior: Pages visited, time spent on the Site, and navigation paths.

• Location Data: General geographic information based on your IP address.

This data is processed in accordance with our Privacy Policy.

9. Retention Period

Cookies have varying retention periods depending on their type and purpose:

• Session Cookies: Deleted when you close your browser.

• Persistent Cookies: Remain on your device until they expire or are manually deleted. Retention periods range from a few days to several months, depending on the cookie.

10. Compliance with Legal Obligations

Our cookie practices comply with applicable laws and regulations, including the General Data Protection Regulation (GDPR) and the ePrivacy Directive. We ensure transparency and provide tools for managing consent as required by law.

11. Updates to This Policy

We may revise this Cookie Policy to reflect changes in technology, legislation, or business practices. Significant updates will be communicated via notices on our Site or through other appropriate channels.